The Game of Campaigns — Book Presentation & Discussion

SIC Group USA, Bay Atlantic University, and the Global Policy Institute are pleased to invite you to the presentation of The Game of Campaigns, a new book by Kateryna Odarchenko, dedicated to the art, strategy, and technologies of modern political campaigns.

Published on Amazon (view the book here), The Game of Campaigns is a comprehensive and practical guide designed for political consultants, politicians, civic activists, and students of political science. The book combines real-world case studies, ethical reflections, and actionable tools to help readers understand and navigate the complexities of running successful and responsible campaigns in today’s fast-changing democratic environment. Whether you are preparing for your first campaign or looking to refine your strategies, the book offers insights into voter behavior, message development, media engagement, and the use of technology in politics.

The event will take place in the format of an engaging discussion: the moderator will pose questions to the author, followed by an interactive Q&A with the audience.

📅 Date: October 30th

📍 Location: Bay Atlantic University, Washington, D.C.

🎤 Speakers:

• Kateryna Odarchenko, Author of The Game of Campaigns, political consultant, and partner of SIC Group USA.
• Paolo von Schirach, President of the Global Policy Institute (GPI), Professor of Political Science and International Relations at Bay Atlantic University — Moderator.

About the Author: Kateryna Odarchenko

Kateryna OdarchenkoPolitical Strategist, Influencer, WriterPartner, SIC Group USA LLC | Leader of PolitA Institute for Democracy and Development

Kateryna Odarchenko is a distinguished leader in international political strategy and governance. With over 500 publications and comments, her work has appeared in prestigious outlets such as The Washington Post, ABC News, Fox, C-SPAN, USA Today, Yahoo News, Benzinga, GoBanking, Yahoo Finance, and MarketWatch, reaching a potential audience of over 150 million. She regularly contributes to leading think tanks, including the Atlantic Council, Wilson Center, CEPA, and The Jamestown Foundation.

As the founder of the Institute for Democracy and Development PolitA, Kateryna frequently speaks and lectures at universities on election campaign management, advocacy, and democratic principles. Her social media presence includes over 50,000 followers across platforms such as Facebook, LinkedIn, Instagram, X, and YouTube.

She is the organizer of the annual International Government Relations Forum and the International Campaign Management Forum, bringing together public affairs professionals from 12 countries every year since 2013.

As an international political consultant, she has led more than 30 election victories across the U.S., Eastern Europe, and Central Asia, enhanced democratic processes, managed 50 anti-crisis campaigns, and conducted over 100 PR and reputation projects for political and business leaders. Her leadership in political communication projects spans the U.S., EU, Israel, Ukraine, Moldova, Bulgaria, Belgium, France, and Kazakhstan.

Join us for this unique opportunity to engage with the author, explore the behind-the-scenes of political campaigns, and discuss the evolving challenges of democracy and communication.